Posts

Mastering Brochure Design for the B2B Market with Harrison Consulting

Image
  In the crowded rush of the marketing environment, printed materials cut through noise with clear messaging paired ingeniously with design. It is the brochure design service of Harrison Consulting that can transform complex technical details into concise, persuasive pages that are read by actual buyers. For B2B clients, a good brochure, with considered layouts and professional imagery, acts as both a sales tool and a product reference for potential buyers. A brochure for a new product launch or a technical catalogue update should smooth the friction for benefits, procurement, and sales teams across multiple touchpoints. Good print design saves time, establishes trust, and channels leads. Why great brochures still matter Print is tactile and uninterrupted; readers can study features, specifications, and visuals without distractions. Treating a brochure as both an introduction and a reference, a clear path is created for decision-makers through benefits, technical detail, and prici...

Transform Your Brand with Expert Packaging Design by Harrison Consulting

Image
  Harrison Consulting combines the technical know-how with the creative brilliance that makes B2B companies feel proud to showcase their products. Polished catalogues, brochures, impressive pack-art, the designers create solutions aligned to the identity of a brand and the commercial results it achieves. Well-considered product packaging designs for new SKUs and refurbishing an existing mature line should communicate the conveying of value at shelf – support distribution requirements, and reduce returns. This article details practical, production-aware strategies to develop packaging that appears professional, performs dependably in supply chains, and links up easily with the right buyers. Read for concise advice that can be adapted profitably across industrial, retail, and regulated product sectors today. Why is packaging important Good packaging does much more than contain the product; it narrates a story. Harrison Consulting emphasized that first impressions are important: the ...